BRAND STRATEGY + DEVELOPMENT, SOCIAL
TOCA TEXTILES
TOCA TEXTILES
In October 2020, I began the build and development of a fashion brand that explores textures through textiles. I wanted to create moments physically and visually by highlighting different textures on simple silhouettes. While piecing together TOCA, I drew heavy inspiration from my mother’s home country of Mexico. I created the collection, branding elements and identity with this in mind.
CONCEPT : TIME OFF IN TOCA For the debut campaign, I wanted to convey a summer state of mind and lean into the approachable nature of the brand. It was important to capture the details of the terry cloth and other textured elements present.
CONCEPT : TIME OFF IN TOCA (MICRO MOMENTS) As an extension around the main campaign, I introduced the environments TOCA can be worn in, by photographing friends doing what they do with their time off.
WINTER SOCIAL PUSH To divert the narrative of season-driven apparel, I produced a shoot styled to show the diversity of the clothing and versatility for colder months.
TOCA CORD
TOCA’s cord campaign drew inspiration from 90’s catalogs and self expression through apparel. Friends of the brand were the faces of this campaign, piecing together looks from the collection along with items from their own closets, suiting their everyday style and flair.
